The logo redesign is based on the fresh and vibrant fruit, lemon. Lemon is a popular food  used in many applications like desserts, entrees, drinks, and even natural remedies! Lemons contain a high amount of vitamin C, soluble fiber, and plant compounds that give them a number of health benefits. Because of its diversity I found it appropriate to be used to represent the many facets of Georgetown Market: a grocery store, eatery, health foods, and holistic remedy experts. Overall the feel of the logo takes on characteristics of fresh, clean, modern, diverse, and healthy.